Facebook remains the world's largest social platform. 2026 data shows peak engagement in the evenings when people are relaxed and actively scrolling after work.
Darker cells indicate higher engagement potential for Facebook.
Peak: 10:00 PM
Peak: 10:00 PM
Peak: 10:00 PM
Peak: 10:00 PM
Peak: 11:00 PM
Peak: 11:00 PM
Peak: 11:00 PM
Tuesday, Wednesday, Thursday, Friday, Saturday
Evenings 5-10 PM daily, with weekend evenings being strongest
23% when posted at optimal times
"Focus on evenings! People are busy during lunch and mornings, but 5-10 PM is when they're actually engaging with content."
TheTabber lets you schedule posts at optimal times across 9+ platforms with one click.
Start Scheduling FreeBased on research from Sprout Social and Hootsuite, the best times to post on Facebook in Africa/Addis_Ababa are Tuesday, Wednesday, Thursday, Friday, Saturday during Evenings 5-10 PM daily, with weekend evenings being strongest. Peak engagement typically occurs in the 10:00 PM timeframe.
The worst times to post on Facebook are generally on Monday. Avoid posting between midnight and early morning (12 AM - 5 AM) when engagement is typically lowest.
Posting at optimal times can increase engagement by 23% when posted at optimal times. However, content quality and consistency remain the most important factors for long-term success.
Consistency is key, but optimal times vary by day. Use the day-by-day breakdown above to schedule posts at each day's peak times. TheTabber's scheduling feature can help you automate this process.