1+ billion Monthly Users

Best Time to Post on LinkedIn
in America/Sao_Paulo

LinkedIn is strictly a professional platform. Engagement peaks in the early evening when people wind down from work and check their feeds.

Weekly Engagement Heatmap

Darker cells indicate higher engagement potential for LinkedIn.

6 AM

9 AM

12 PM

3 PM

6 PM

9 PM

Mon

70%

80%

60%

50%

Tue

81%

92%

69%

57%

Wed

81%

92%

69%

57%

Thu

81%

92%

69%

57%

Fri

70%

80%

60%

50%

Sat★

63%

60%

52%

Sun★

63%

60%

52%

Low

Medium

High

★Weekend

Best Times to Post by Day (America/Sao_Paulo)

Monday

Peak: 3:00 PM

2:00 PM3:00 PM4:00 PM

Tuesday

Best

Peak: 3:00 PM

2:00 PM3:00 PM4:00 PM

Wednesday

Best

Peak: 3:00 PM

2:00 PM3:00 PM4:00 PM

Thursday

Best

Peak: 3:00 PM

2:00 PM3:00 PM4:00 PM

Friday

Peak: 2:00 PM

1:00 PM2:00 PM3:00 PM

Saturday

Low

Peak: 2:00 PM

2:00 PM3:00 PM

Sunday

Low

Peak: 3:00 PM

2:00 PM4:00 PM

Key Takeaways

Best Days

Tuesday, Wednesday, Thursday

Best Time

Weekday evenings 5-7 PM when people wind down from work

Engagement Boost

25% when posted at optimal times

LinkedIn Posting Tips

LinkedIn is the ONLY platform where weekends are genuinely weak
Evening hours (5-7 PM) catch people as they wind down from work
Avoid lunch hours - professionals are busy working or in meetings
Sunday evening (5-7 PM) sees a small spike as people prepare for the work week
Late afternoon to early evening is the sweet spot for professional content

"Focus on late afternoon/early evening (5-7 PM) on LinkedIn. People are too busy during lunch to engage - they're actually working!"

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Frequently Asked Questions

What is the best time to post on LinkedIn in America/Sao_Paulo?

Based on research from Sprout Social and Hootsuite, the best times to post on LinkedIn in America/Sao_Paulo are Tuesday, Wednesday, Thursday during Weekday evenings 5-7 PM when people wind down from work. Peak engagement typically occurs in the 3:00 PM timeframe.

What are the worst times to post on LinkedIn?

The worst times to post on LinkedIn are generally on Saturday and Sunday. Avoid posting between midnight and early morning (12 AM - 5 AM) when engagement is typically lowest.

How much does posting at the right time affect engagement on LinkedIn?

Posting at optimal times can increase engagement by 25% when posted at optimal times. However, content quality and consistency remain the most important factors for long-term success.

Should I post at the same time every day on LinkedIn?

Consistency is key, but optimal times vary by day. Use the day-by-day breakdown above to schedule posts at each day's peak times. TheTabber's scheduling feature can help you automate this process.