Instagram is a visual entertainment platform. 2026 data shows peak engagement in the evenings when people have leisure time to scroll and engage.
Darker cells indicate higher engagement potential for Instagram.
Peak: 8:00 PM
Peak: 8:00 PM
Peak: 8:00 PM
Peak: 8:00 PM
Peak: 9:00 PM
Peak: 9:00 PM
Peak: 8:00 PM
Tuesday, Wednesday, Thursday, Friday, Saturday
Evenings 6-11 PM daily, with Friday/Saturday nights being the absolute peak
29% when posted at optimal times
"Evenings are golden for creators. The 6-11 PM window catches people when they're actually relaxed and using their phones, not busy at work."
TheTabber lets you schedule posts at optimal times across 9+ platforms with one click.
Start Scheduling FreeBased on research from Sprout Social and Hootsuite, the best times to post on Instagram in Africa/Casablanca are Tuesday, Wednesday, Thursday, Friday, Saturday during Evenings 6-11 PM daily, with Friday/Saturday nights being the absolute peak. Peak engagement typically occurs in the 8:00 PM timeframe.
The worst times to post on Instagram are generally on Monday. Avoid posting between midnight and early morning (12 AM - 5 AM) when engagement is typically lowest.
Posting at optimal times can increase engagement by 29% when posted at optimal times. However, content quality and consistency remain the most important factors for long-term success.
Consistency is key, but optimal times vary by day. Use the day-by-day breakdown above to schedule posts at each day's peak times. TheTabber's scheduling feature can help you automate this process.