TikTok is THE entertainment platform. 2026 data confirms evenings and weekends dominate because that's when people actually have time to be entertained.
Darker cells indicate higher engagement potential for TikTok.
Peak: 9:00 PM
Peak: 9:00 PM
Peak: 9:00 PM
Peak: 9:00 PM
Peak: 10:00 PM
Peak: 10:00 PM
Peak: 9:00 PM
Tuesday, Thursday, Friday, Saturday, Sunday
Evenings 6-11 PM daily, with Friday/Saturday nights being the absolute peak
35% when posted at optimal times
"Evenings are when TikTok thrives. Post your best content during the 6-11 PM window for maximum reach. People aren't scrolling TikTok at lunch - they're at work!"
TheTabber lets you schedule posts at optimal times across 9+ platforms with one click.
Start Scheduling FreeBased on research from Sprout Social and Hootsuite, the best times to post on TikTok in Europe/Lisbon are Tuesday, Thursday, Friday, Saturday, Sunday during Evenings 6-11 PM daily, with Friday/Saturday nights being the absolute peak. Peak engagement typically occurs in the 9:00 PM timeframe.
The worst times to post on TikTok are generally on Monday. Avoid posting between midnight and early morning (12 AM - 5 AM) when engagement is typically lowest.
Posting at optimal times can increase engagement by 35% when posted at optimal times. However, content quality and consistency remain the most important factors for long-term success.
Consistency is key, but optimal times vary by day. Use the day-by-day breakdown above to schedule posts at each day's peak times. TheTabber's scheduling feature can help you automate this process.